Hype and scam. What is the difference?

I want you to imagine for a while that you are looking to buy a business. As you look through the advertisements in the paper. You come across an ad that says, “Profitable Ready Made Business it goes on to explain that it’s an ice cream van in a hot sunny area.

This sounds a really good business. I could really enjoy this. This is for me. You find that it comes with a brand-new ice cream van, plenty of ice cream and chocolate topping. The area that your franchise is assigned to is a new suburb, so new in fact; there are no houses, no people, no customers. This means you really have no business.

Products you may have bought on the Internet may have ended up exactly the same. Beautiful website, great product, no customers. You would have spent time editing the site and making sure the payment buttons worked. After checking that everything worked just as it should, you sat back and waited for the sales to come in. And then what happened? Nothing. Very disappointing.

Your new business is just like that ice cream van. It is beautiful and new and very well stocked, but you have no customers.

When you bought the business. You were told you could be making money within 24 hours. This was hype.

So what is hype? Basically, Hype is not a total untruth. It is S-T-R-E-T-C-H-I-N-G the truth, to convince you to buy. What it comes down to is they are after your money. People use hype to convince you to use your money to buy from them. So what is the difference between hype and a scam? They both want to part you from your money. In this they are the same.

Everyone hates being conned. The scammer is basically a con man. They will pose as something they’re not in order to get your money. An example of this may be in some of the e-mails you receive. I’m sure you’ve received e-mails from people posing as PayPal. They hope that you will follow the link and fill in your login details so that they can use these details to steal from your account.

Hype, on the other hand offers you a legitimate product, but it over states the truth. Any product on the Internet that promises you instant success is hype. If you want to start a business on the Internet there is no such thing as instant profits. Anyone that promises you other wise is stretching the truth.

Whether you want to build a business online or off-line, it will take time. You need to build customer trust. They need to believe that you will be there for the long haul. Most important, you need to build a customer base.

On the Internet, your new website is much like that ice cream van in the middle of the Sahara Desert. You have no customers. You don’t even have people browsing. You need to draw traffic to your new site. This is not something that happens over night. This is a long slow process that takes a lot of work.

In another article I will explain what you need to do to get people browsing your site.