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June 24, 2008

ACN Google Leads

by Howard Dalton

At the urging of my sister I joined as an ACN Independent Rep in 1995. With ACN people could save money over the dominant Big Three traditional telecomm carriers. However being curious, I Googled the competition and found another company offering similar savings on long distance, which included an extremely fair income opportunity, with no signup fee or recurring costs. I was so busy working that I never even tried to market ACN. Later I did promote Cognigen because it is a known fact that 95% of people who start a business fail - so at least I would know they did not lose money trying out the free Cognigen opportunity. The Cognigen commissions were quite a bit smaller than possible from ACN but with Cognigen there was very little risk of losing money.

ACN is a technology based company with its world headquarters located in Farmington Hills, Michigan. ACN offers a home business opportunity by selling or marketing technological products through MLM or multi-level marketing. There have been some testimonials from people that have used the ACN products including one example with a statement of crystal clear quality while using their digital phone service.

Again, if you are considering using ACN leads to build your ACN business then I would recommend that you first check ACN policy on that point. Regarding Leads in general, many people buy expensive leads, never do anything with them, and they go stale. Or they call or email a few of their leads, experience dismal rejection, and quit.

A lot of people don’t know the difference between Marketing and Selling using Leads. If you buy Biz Opp seeker leads off Google, and try to call them, it is most likely you will get an answering machine, no answer, a dead number, or an upset person who filled out some survey for something free and now is wondering why they are getting called ten times a day. Calling leads may work for a few gifted telemarketer types but most of your organization will find it too uncomfortable, expensive, and time consuming.

Due to all the technology companies competing there is often low profit margin in telecomm residential services. Another competing technology MLM in which I was a member only payed 6-12% - and they were much better than some others. ACN commissions are higher than most in the technology sector but you need to factor in startup and recurring costs to get the true comparison. In traditional business earning a healthy profit is necessary and normal in order to stay in business. ACN is no different in that respect so you should calculate Gross Sales needed to cover all costs which will leave you with Gross Profit. Buying leads can be one of the higher costs when included over time.

ACN not only requires substantial customer acquisition but makes it clear that not all Independent Representatives make a profit and no one can be guaranteed success as an ACN Independent Representative. Success can only come through individual specific efforts in acquiring customers and recruiting other Independent Representatives who must also acquire customers. As with any legitimate business it takes some combination of money, resources, and consistent effort over time in order to succeed.

Success as an ACN Representative is determined by each individual’s experience, knowlege, and specific efforts. Not all ACN Independent Representatives make a profit. Profit is the universal term that signifies whether a business is successful or not. Without prfit no business can continue to keep running indefinitely. At some point, without profit, a business must fail.

Some MLM leaders still advocate making a list of 100 family, friends, and acquaintances or using the 3 foot rule to bug everyone you meet to join your opportunity! Others will tell you to buy postcards or use other expensive snail mail methods to advertise regularly. You and your team can easily spend hundreds, or even thousands of dollars on ACN Leads and never come close to recouping those costs.

Know what the top ACN distributors know but aren’t telling anyone! Have you ever wondered just how the top ACN distributors jump to the top so fast, while you work your tail off but never even come close to their results? You know, there are people in the network marketing business that started profiting big money in just a couple of months while there are others that work the business for years and never even come close to those results.

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Filed under Work at Home by Howard Dalton

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