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May 13, 2008

7 Steps Of Internet Success Using No Gurus, Ebooks Or Expenses

by Rick London

Did your firm downsize? Were you fired, or have health issues? In any case, you found yourself no longer employed, yet still have the same bills. Aside from your ego reduced to below ground zero, you feel powerful emotions of hopelessness.

There is another way to look at it. Though it sounds trite, for certain, this ending is your new beginning. Now is the time to do just what you wanted to do in the first place with your life. But wait, you still have the same bills. What about that new German car in the carport? What about the fact that you have gone green and will only ingest organic foods now? What about wining and dining clients, friends, and associates?

Be sure you are going through stressful times right now. You have a choice though. You can surrender and be defeated, or you can act. A lot of it depends on various factors such as savings, return on your investments, are you a trust-fund baby? Do your friends and family have resources that might be of assistance? Though this might help speed up your new career and success, it is not a neccesity.

In my case, none of the above happened. A few friends helped out, but I was terrible at saving money and didn’t know investments from rock climbing.

You might be surprised how simple these 7 steps are. They are hard work, a good bit of research and experimentation, but they work:

1. Downsize your life: Think about selling the suburban home, furniture, and take a modest apartment. I am single and this will not work for everyone. You may decide to keep your house and find another job to pay the notes. I did not have that luxury as my health turned into an official disability. In any case, one’s level of living may decline. Get it in your mind this is not the end of the world. In fact it is a chance to truly show your resourceful/creative self.

1. Amend your lifestyle: I made a small office in my apartment and put my computer there. My biggest “luxury” was now cable Internet. I adopted a rescue dog to keep me company and remind me of what was important. I had a living creature for which to care, and I could not take off on a jet any time I had the urge.

3 Research: I studied everything I could about online businesses. Since I happened to be a cartoonist, I found POD (Print On Demand) manufacturers willing to try my images on such products such as t-shirts, mouse pads, buttons, magnets, posters, and other items that people love to purchase on the Internet, mainly because they cannot be found elsewhere and they are considered valuable collectibles by many. I realize not everyone is a cartoonist. Maybe you are a plumber or banker or psychologist. In any case, you now have a skill that can be purveyed as information on the Internet. The Internet is now where people go mostly for information. Long gone are the days of newspaper for their major news source.

4. Research and experiment: Just a little research is not enough. You are embarking on a whole new career journey. Read all the major trade magazines online. Read articles from major online ezines like Ezinearticles.com and Helium.com and others on your topic. Google “how to launch a newsletter on banking or law or whatever field you were in. You are still in it actually, but now you are simply in it in another form. A purveyor of information. Maybe you are now a retailer, perhaps a designer, online consultant, or newsletter editor. You will find your niche if you seek it.

5. Read a bit about POD Printing (Print On Demand) firms. You can sign up free. You may have slogans, art or both that can be sold on various products. Such companies include Printfection, Zazzle, Cafepress and others. Maybe you’ve written some slogans, designed some graphics or both. Great. Presto, you’re beginning your own brand.

6. Don’t just read about SEO (Search Engine Optimization), blogging, ppc advertising (pay per click) etc. Read all you can, but more importantly, then “do”. Yes you will make some errors along the way, but they will be educational. Errors are not so bad. The Internet is self teaching. We often learn as we go.

7. Perhaps pen an e-book on what you know. Don’t like to write? Sell someone else’s. There is a huge inventory of ebooks with associate programs ready for the taking. Simply sign up and sell.

Staying “in the game” during this downtime is hard work, but very do-able if you practice a discipline way of working at home. You may find you never want to go back to “corporate America”. There are now more than 30 million Americans working in home offices according to statistics. And guess what. These people are the ones creating the most jobs, while the large companies continue to downsize. It might be time to re-evaluate what “security” really is. In a nutshell, all you have to have is a little belief in yourself, the ability to organize yourself, and act on the information your are absorbing. If I can do it, you can do it. And I did.

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